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The Bloomsbury unveils stunning redesign

Luxury London hotel The Bloomsbury – a 1928 Sir Edwin Lutyens, Grade-II listed building – has completed a major redesign this month that celebrates its rich heritage. As part of a multimillion-pound investment programme in collaboration with Martin Brudnizki Design Studio, The Bloomsbury has a new reception area, guest lounge and stunning new bar – The Coral Room.

The original entrance at the side of the property has also been restored, incorporating a new glazed canopy to enhance the guest arrival experience. The new reception area includes a beautiful Lutyens inspired Living Room for the exclusive use of guests to relax and unwind – designed to make The Bloomsbury feel more akin to a private home than a traditional hotel. Heritage-inspired botanical wallpaper and a colour palette of muted greens and pinks, is accented with an electric mix of furnishings, artwork and lighting.

Meanwhile, the magnificent Coral Room is located within a double height space at the front of the hotel. Mindful of the original Lutyens design and the building’s listed status, this bar area has been sensitively reimagined – the original panelled walls have been retained and given a high-gloss lacquer finish in vivid coral – a colour that Lutyens was fond of.

A striking feature of the new interior is the five bespoke Murano glass chandeliers, while British illustrator Luke Edward Hall has been commissioned to create 36 original pieces of art inspired by the surrounding Bloomsbury area and the architecture of Lutyens. The bar itself will feature a Calacatta marble top with a high-gloss moulded timber front, and the back bar will feature antique mirror and brass detailing, to reflect the iconic heritage of the hotel and building.

This refurbishment is the final chapter of the wider restoration of The Bloomsbury, following the very successful launches of the award-winning Dalloway Terrace – named after the eponymous character created by Virginia Woolf – and The Bloomsbury Club Bar, which were added to the property in 2016.

The Bloomsbury continues to embrace its literary heritage with its wood-panelled Seamus Heaney Library, an ideal event space filled with the work of the area’s former residents. This is a part of The Bloomsbury’s impressive selection of meeting and events spaces, which also includes the George V and Queen Mary halls – stately ballrooms, hosting up to 300 people and the iconic Chapel.

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