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60 seconds with… Just Lolli’s Caroline Vandemoortele

Just Lolli is the brain child of founder Caroline Vandemoortele, former owner of a Belgian high-end kids and women’s fashion brand. “I spent over twenty-five years passionately working in the kids and womenswear fashion industry. Fashion shows, international fairs, events and the creation of unforgettable celebrations are an instrumental part of the brand experience and equity. Out of this passion I decided to change my career path to focus on creating unique experiences on a wider basis and started ‘Just Lolli’ in 2014.”

Brand promise…
We want to give every single customer an unforgettable personalised experience to meet any size and demand.

Luxury defined in 140 characters…
Luxury is subjective – it’s the best experience that makes you as an individual feel great. It’s not about what’s most expensive or the best for everyone else – it’s what makes you feel special and that’s why our goal is always to achieve a very personalised approach.

Townhouse or treehouse?
My ideal kind of property is a property with the right atmosphere, which can be different in every situation. From the quiet tree houses in Sri Lanka, to the magical ‘ryokans’ in Kyoto or the sophisticated Claridges in London…

The bucket list
I would love to fly over the Bagan temple in Burma in a hot air balloon. I was told by one of my customers this was the most beautiful view and happiest experience you can dream of.

Last meal
The refined and elegant sushi buffet at the Relais & Chateaux hotel ‘Il Pellicano’ in Italy.

Aperol or agua?
Anytime: fresh fruit & vegetable juice
Sometimes:  a delicious fresh ‘bellini’.

Old fave
The memorable afternoon tea at Claridges, London.

Proud moment
We were proud to have been selected to style and organise the event for the première of ‘The Rain’ for Netflix. A great evening at the wonderful event location Bozart in Bruxelles, with the very interesting Sir Reed Hastings (Netflix CEO).

It’s all in the detail…
We always aim to be unique in the way we capture the hearts and minds of attendees with a lot of attention to every single detail. Recently we organised an event where the motive was to make all guests feel like a great superstar or an athletic hero; we used everything from photoshoots to bodyguards, paparazzi and the longest limousines ever. We had great reviews!

Final word
Luxury is a way of life but not a way of happiness. The key of success is to reach a combination of both.

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