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In Pictures: micebook launch party at Nobu Hotel Shoreditch

micebook, the online planners’ hub, drew the crowds for its art-themed launch party, which saw 150 event planners and suppliers descend on Nobu Hotel Shoreditch last Wednesday (30 May) to celebrate the grand unveiling.

The launch party was held in partnership with ANTOR, the Association of National Tourist Offices and Representatives.

Guests started the evening with cocktails on the Nobu Terraces, before moving into event space Kaijo for food, drinks and networking with leading brands and suppliers. The networking event took place against an urban backdrop with a live graffiti display to welcome the new portal.

CEO and founder Chetan Shah revealed some of micebook’s new features, including online inspiration boards which allow planners to collate images, video content, information and contact details in one place, as well as Spotlight destination guides. After pressing the button to make the platform go live, he also outlined future development plans.

The evening also celebrated the announcement of the first in a number of partnerships. micebook is working with the Alliance of Independent Events Agencies (AIEA) as their preferred supplier management portal.

This will enable members to use the new boards feature to share supplier and destination information within a closed member community. Planners will also be able to directly book small meeting rooms through micebook, using technology initially being trialled with Berlin hotel properties with a vision to roll out globally.

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