60 seconds with… Diogo Assis, events by tlc

With more than 3,000 events under his belt since founding events by tlc – a key partner for this year’s inVOYAGE in Porto – there’s not much Diogo Assis doesn’t know about running events in Portugal. He founded the agency back in 2002 with a vision to be the best destination event agency in Portugal, providing excellent product and service quality as well as high levels of customer service. events by tlc now employs more than 150 event professionals across seven offices in Portugal, Spain, Brazil and Florida. Alongside his passion for events, travel, food and wine, Assis enjoys spending time with his young family, is a lifelong supporter of Benfica and has run several marathons.

Brand promise
events by tlc creates and delivers meaningful event experiences, believing that our talented team, combined capabilities and innovation labs, can transform businesses; the way they leverage and deliver value; impacting positively on the environment, society and building a positive legacy.

What’s trending
Every event needs to tell a story, needs to be content driven and not logistics driven. The destination is important, as are the hotels, restaurants and venues, but what is most important now is the ability to involve the participants in a story that delivers a meaningful content.

Luxury defined in 140 characters
Seamless anticipation. It’s hot I am coming to the hotel after an activity and staff are waiting at the door with fresh towels and a cold bottle of water…

Townhouse or treehouse?
Depends with whom and what time of the year but as a family retreat I tend to choose Pine Cliffs Resort in the Algarve and a vibrant city hotel for a weekend break with my wife! But I am definitely a hotel guy and not an airbnb guy….

The bucket list
Realistic: complete the journey of the 6 majors marathons in the world. I have done London and Berlin so missing Japan, NYC, Chicago and Boston.
Dreaming: Africa Safari, Four Seasons private Jet around the world, Italy Orient Express Train, One & Only Maldives… to name a few!

Last meal
JNCQUOI in Lisbon – a trendy new spot at Lisbon’s Liberty Avenue which is much more than a restaurant. A new unique place of indulgence with a fashion store and a library incorporated. The Delibar with DJ playing is great for a pre-dinner cocktail and some oysters and then a dinner at the beautiful open kitchen restaurant. I had an amazing grouper and lobster rice.

Old fave
The Hotel Ritz in Madrid

Proud moment
I would name two moments that made me proud at my professional life: two very genuine awards for which you cannot canvas votes! One is the 2014 Entrepreneur Of The Year by Amadeus, and last year we won the Best DMC of 2016 by Publituris Travel Industry Awards, the most prestigious award in the Portugal ecosystem. Both awards made me very proud as they reflect the talent and dedication of a global team.

Bragging rights
In this industry and at events by tlc we get to meet very important and famous people as we tend to get involved in high-end fashion, corporate and public-sector events. I remember at the Microsoft Government Leaders Forum that we handled a few years ago, having a deep conversation with Bill Gates that was very meaningful!

It’s all in the detail
The hard work we do selecting our suppliers is one that you do not see but on the day means success. We are driven by the belief that strong and healthy relationships between suppliers and contractors allow the free-flow of feedback and ideas, creating a more streamlined, effective supply chain that has a positive and crucial impact on customer service.

Aperol or agua?
Give me a glass of Douro Red and I am happy!

Final word
Welcome to inVOYAGE 2017. Let yourself be embraced by this unique and charismatic city, Porto, a real living heritage that deserved to be elected the best European destination in 2017 and will be the perfect stage for the four amazing and inspiring days of inVOYAGE.


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