Sitting amid a landscape of hot springs, monumental glaciers and under the mystical canopy of the northern lights is a new definition of luxury: the award-winning ION Luxury Adventure Hotel. Sigurlaug Sverrisdottir, (known as LauLau) recognised the incredible potential in the building nestled in the mountainous lava fields and believed that the surrounding landscape had the scope to offer guests a plethora of outdoor activities and entertainment. Her instincts proved right, and she is now the proud owner of one of Europe’s most sought after corporate adventure retreats.

Located close to the Thingvellir National Park, a UNESCO World Heritage Site, with the largest lake in Iceland, The ION offers a plethora of activities including hiking, swimming in hot springs, diving and snorkeling in the Silfra fissure, fishing, horse riding, kayaking, off-roading, glacier tours and white-water rafting. To re-charge the batteries of stressed out executives, the ION also provides them with a perfect sanctuary, offering revitalising Lava Spa facilities and the ideal environment for team building exercises and conference facilities.


Since its opening in 2013, this hotel has won 15 prestigious awards and architectural acclaim. It is clear why. Inside and out, guests experience a series of visual masterpieces, made possible by the LA-based, Icelandic born designers, Tryggvi Thorsteinsson and Erla Dögg from Minarc Architects. Their eco-conscious, contemporary design talent maximises the panoramic views and incorporates a sympathetic interior design identity, featuring natural materials such as lava and driftwood. ION Hotel generates hot water and energy from the surrounding hot springs and local Icelandic produce is used throughout; where importation is necessary, all items are Fair Trade.

Respect for Mother Nature runs through every element of ION, from its conception and design, to day-to-day operation. It is clear that the energy that emanates from the ION Luxury Adventure Hotel could well be just the right antidote for today’s stressed-out executive.

Meet with Sigurlaug during inVOYAGE 2015 in Bodrum, Turkey!



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