Destination Spotlight: Iceland

Guest blogger Endellion King, account director – incentives at Top Banana, gives his lowdown on why Iceland is an awe-inspiring incentive destination for groups….

Iceland is defined by its dramatic landscape; with lava fields, volcanoes, glaciers and waterfalls taking over most of this Nordic island. But these incredible geographic features are mixed with unique cities – making it an awe-inspiring location for incentive trips.

The facts
4-hour direct flight from the UK
An abundance of boutique and innovative hotels
Only 1 hour behind the UK so easy for delegates to adjust

Where the city and nature are one
If you’re looking for where the action is in Iceland, look no further than the capital city – Reykjavík. Though not a large city, it’s charm and alternative characteristics make it vibrant and exciting; featuring a trendy art scene and nightlife that makes it a true millennial destination. But with a salmon river running through the centre of the city and whale watching from the harbour – there is a connection to nature unlike most capitals. 

In terms of excursions, Reykjavik is 2 hours away from snowmobiling across glaciers and only a few hours from the Golden Circle, Pingvellir National Park and Geyser Hot Spring. However if it’s relaxation you’re looking for – the blue lagoon is a mere 45 minutes away and can easily be merged into your trip to/ from the airport as it lies only 15 minutes away from Keflavík International.

Logistical Dream
Iceland is an awesome option for an international audience as it’s conveniently situated between north America and Europe – only 5 hours from the UK and 5 hours 30 from the east coast of America. A bonus from Icelandic air, you can still travel in style despite the short airtime, as they offer a premium class seat featuring in-flight entertainment and lounge access.

The mentality of Icelanders means you’re met with a friendly smile and locals who always go the extra mile, and ass Reykjavik is so contained, transport is very easy and quick and there are rarely any traffic issues in the city.

But why Iceland?
As a place, Iceland is fantastic if your company has importance placed on environmental sustainability; with their energy for heat, hot water and electricity coming entirely from hydropower and geothermal resources. So if you’re looking to inspire people, Iceland is a fantastic option.

Iceland activities however are the standout feature of this diverse and tiny nation. If you want to give your delegates a totally new experience, look at Snorkelling in the Silfra fissure where you can dive in between the North American and Eurasian tectonic plates – with water so clear you can see 100m down. You can also explore the island by horseback and see Iceland in not only an environmentally friendly way – but from a far more personal perspective.

Key Takeaways
So – how many places in the world can you be in a thriving city by day and watch the northern lights by night? If you want to give delegates something they’ll never forget – Iceland is definitely one that should be at the top of your list. We’ve listed here our top tips on traveling to this awesome place.

Take the weather seriously – sunny days can quickly become snow flurries, so always dress appropriately and go prepared! 

Travel responsibly & sustainably – Iceland’s ecosystem is delicate, so stick to basics and don’t litter, reduce your footprint, leave places better than you found them and protect wild animals and natural flora

If you want to see the northern lights, make sure you’re there between September and April! You could catch a glimpse at other times of the year, but if you want more of a guarantee, aim to travel between those months


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