Experience San Francisco Proper

Fancy a night in San Francisco’s famed flatiron building? The iconic landmark, built in 1904 by the city’s pioneer of lavish Beaux-Arts architecture, Albert Pissis, has just opened as a luxury design hotel.

San Francisco Proper Hotel is at an unusual crossroads – the intersection of Market, McAllister, and Jones streets – where elite tech companies inhabit abandoned landmarks and Michelin chefs are opening high-quality fast food restaurants.

Inspired by the city’s and building’s past, interior designer Kelly Wearstler has taken a warm, romantic approach to the design of the 131-room hotel by combining a happy pastiche of deep colours, rich textures, classic design pieces, found vintage furniture, and local artworks from emerging talent.

The hotel has three restaurants off the lobby including the Villon restaurant, a flowing social space that serves contemporary American cuisine, drawing inspiration from San Francisco’s bountiful culinary culture and seasonal ingredients.

The rooftop bar and lounge Charmaine’s offers innovative food and beverage pairings with 360-degree city views, while La Bande, situated on the spot where Market Street meets McAllister, is the perfect place to watch the bustling city flow by thanks to its double-height glass sides.


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