Six of the best incentive experiences in Melbourne


Melbourne is a vibrant, sophisticated and welcoming city, offering a multitude of ever-changing and exclusive experiences to accommodate every incentive group. 

With abundant five-star luxury fully equipped hotels located within the heart of the city, incentives groups can rejuvenate and rest in style. Melbourne is also a cuisine and fashion haven – boasting world-renowned restaurants and buzzing with the charm and energy of chic cafés, exclusive bars, designer shopping and avant-garde galleries hidden in famous laneways. 

The city leads the way in events, arts, culture, sport and infrastructure, and boasts a year-round calendar of events, festivals and shows, ideal for tying incentives around.

Melbourne Convention Bureau, a first-time inVOYAGE partner for 2019, can help put together a programme of unique, immersive and memorable experiences. Here’s six of the best…

Hot Air Balloon over Melbourne or Yarra Valley Wine Region
Experience stunning views of Melbourne with a sunrise balloon flight. Enjoy a 5-star buffet breakfast and champagne afterwards at Pullman on the Park. Alternatively, balloon over the spectacular landscapes of the Yarra Valley wine region.

Melbourne Street Art Tour and Workshop
Melbourne’s street art is internationally renowned. Take a street art tour with a practicing Melbourne street artist as your guide through iconic city laneways then create your own artwork to take home with you.

Australian Wildlife at Phillip Island
Reward your group at Phillip Island Nature Parks, a unique incentive destination. Experience the Antarctic Journey and be immersed in the world’s most extreme continent, come face-to-face with the famous Australian Little Penguins, visit an authentic working farm at Churchill Island and view Australian koalas in their natural habitat.

VIP Experience at Formula 1 Australian Grand Prix
The Formula 1 Australian Grand Prix is one of the most glamorous events on the sporting and social calendar. This unique setting offers action-packed racing, superb food, entertainment and unprecedented networking opportunities in a corporate suite.

Moonlit Sanctuary Wildlife Conservation Park
Groups can explore 10 hectares of bushland, meet endangered species, feed kangaroos, get up close to koalas and enjoy encounters with colourful birds, reptiles and dingoes. Take a lantern-lit tour at night when the wildlife comes alive.

The Races at Flemington with Millinery Workshop
Renowned for hosting the world-famous Melbourne Cup Carnival, Flemington offers unique incentive experiences including millinery workshop, photo with the Melbourne Cup trophy, watching horses training and a themed breakfast.


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