To plan a truly memorable event you need to offer an incentive that goes far beyond the surface-level tourist attractions, allowing you to peel back the front cover of the destination and fully immerse yourself in its sights, sounds, tastes and traditions.  

So, what does Colombia have in store for the avid business traveller and how can we really get under the skin of Colombia’s vivid culture? To help answer that, we’ve teamed up with Colombia’s Tourist Board and compiled together four of the best experiences that are guaranteed to throw you into Colombia’s rich culture and heritage. Read on to find out more…

Sway to the rhythm of Cartagena’s beating heart & immerse yourself in Colombia’s musical past 

Synonymous with its colourful blend of Spanish, African and indigenous influences, Colombia is well known for its rhythm and dance scene and escape to the walled city of Cartagena and you’ll find your ears flooded with the melodies of Colombia’s diverse past. Turn back the pages and get lost in the city’s colonial houses, colourful balconies, charming narrow cobblestone streets before indulging in Cartagena’s Caribbean side. A city often referred to as Colombia’s musical capital, Cartagena has a rich and diverse musical heritage and is the perfect spot to immerse yourself in Colombia’s musical past.

Take a trip to the quaint fishing village of La Boquilla, where drumming has become deeply embedded in the lives of the locals and get lost in the hypnotic rhythms of Afro-Colombian Folk Music with a drumming workshop at The Batámbora drum school. Sit back and watch as your hosts introduce you to new sounds and techniques and then let your hair down and try it for yourselves with this rare opportunity to connect with the typical sounds of Cumbia, Mapalé and Champeta.

Embrace Cartagena's vibrant music scene and go one step further with an immersive masterclass in salsa or champeta. Whether you’re a beginner or an experienced dancer, local dance schools like Palenke Dance or Crazy Salsa offer classes and workshops that will have you swaying to the rhythms of Colombia in no time. All whilst enjoying the live music and colourful energy of Cartagena’s streets.

Otherwise, treat your guests to their very first “Fiesta in Cartagena" and let them bask in the time-honoured Colombian tradition that dates back thousands of years. A joyous celebration of the rhythms and sounds of Cumbia, Mapale, Merengue, and Vallenato, it’s a chance for groups to immerse themselves in the traditional aspects of Colombia’s folklore and, with many hotels offering themed events throughout the year, it’s no longer restrictive on season.

Walk the footsteps of a local street artist & embark on a journey through time

Flick back the pages and embrace Medellin’s most authentic street art scene at Comuna 13 and walk the footsteps of a local street artist as you learn about the rich history and culture of what was once labelled one of the most dangerous neighbourhoods in the world.

An area that’s since undergone significant transformation, Comuna 13 serves as a symbol of hope and resilience for the local community and is now known for its thriving street art scene. Take a tour through the pain-splashed murals, admire the artwork that tells stories of local heroes and previous lives and marvel at the artistry covering escalators once riddled with bullet holes. Learn about the history of Comuna 13 and embark on a journey through time as you hear of the challenges faced by its residents over the years.

As part of the tour, visitors can not only dip into Medellin’s complex art years but delve into the local culture and traditions of the area – from sampling traditional snacks and drinks to learning about the local music and dynamic dance styles.

All in all, the Comuna 13 tour provides a fascinating insight into the transformation of a once troubled neighbourhood into a hub of creativity and community spirit. It's an experience not to be missed for anyone looking to explore the rich cultural heritage of Colombia.

Unearth Colombia’s best kept culinary secrets with a Foodies Tour of Cartagena 

Throw yourself into the scents, flavours and aromas of Cartagena de Indias and unearth some of Colombia’s best kept culinary secrets with a Foodies Tour through Colombia’s Walled City. Enjoy the best of Caribbean cuisine with dishes such as cocadas, carimañola, arepa de huevo, and allow your nose to be guided through the unique fusion of African, Spanish and Indigenous influences.

The tour begins with a walk along the city’s historic streets, stopping at the iconic Clock Tower for a brief introduction to Colombia's and Cartagena's rich history before diving into the real spirit of Caragena as you sample and savour typical foods and drinks of the region. Indulge in sweet desserts, exotic fruits, savoury finger food and refreshing drinks and listen to the locals as they open up and re-tell stories of years long gone. Hear about the origins of the dishes, the ingredients used and the cultural significance of the food as you begin to unravel the city’s untold culinary traditions. Let the locals introduce you to street vendors and the city’s best hidden gems and allow yourself to share in their love and passion for the city. 

The most valuable souvenir of the very best side of Cartagena de Indias, come and join in for an unforgettable gastronomic journey in the heart of Colombia.

Re-discover Colombia through the eyes of a local coffee farmer 

Escape to Colombia’s lush countryside and walk the footsteps of a local coffee farmer with a unique trip through Colombia’s Coffee Region. A chance to re-discover Colombia’s rich coffee heritage, re-connect with colleagues and try something completely new, it’s an unforgettable experience you won’t want to miss out on.

Start your adventure by visiting a traditional Coffee hacienda where you’ll be guided through the thick plantations by a local coffee farmer. Learn about the steps that go into handpicking coffee and what gives it its unique taste. Then participate in a coffee-picking team-building activity and immerse yourself in the plantation’s stunning scenery.

Next, head to the Cocora Valley, stopping in Salento for a Jeep Williz tour of the local surroundings. Let yourself sit back and enjoy the incredible views with a hearty countryside picnic before embarking on a horseback riding tour in the cloud forest to witness an indigenous ritual at the world’s highest wax palm. As the day comes to a close, return to Salento and indulge in some traditional Colombian entertainment. Play Tejo - a game that's been part of Colombia's cultural heritage for centuries - while enjoying an asado (barbecue) and listening to live music.

A unique blend of cultural experiences that will transport you to the heart of Colombia, this coffee tour is the perfect opportunity to explore the country's diverse culture and history - whether you're a coffee lover, nature enthusiast or just looking to expand your horizons.

This content is sponsored by Pro Colombia. To find out more about exploring this country in all its vast natural beauty, get in touch with the Pro Colombia team or visit https://colombia.travel/en