An Event Planner's Guide to Madrid: Where Business, Culture and Gastronomy Collide
The countdown is officially on as we gear up to take inVOYAGE to Madrid for our most exclusive event of the year. Take a look behind the scenes and enjoy a taste of what’s to come as we head to Spain’s most vibrant and cosmopolitan city where Business, Culture and Gastronomy collide.
inVOYAGE is headed to Madrid! Join the inVOYAGE retreat as we take 100 of the top luxury brands to Rosewood Villa Magna, to network under one roof in a truly spectacular, luxury incentive showcase.
Discover the Heart of Spain
Recently crowned the World's Best Meetings & Conference Destination at the 2023 World Travel Awards for the fifth consecutive year, and ranking 6th in the International Congress & Convention Association, Madrid provides a comfortable and secure backdrop for events of all kinds. With its rich artistic and natural heritage, state-of-the-art transport network, top-notch accommodations, exquisite gastronomy, and the infectious passion of its people, Madrid stands as one of the most alluring cities globally.
Luxury Venues
Flamenco de Leones
Experience the essence of Madrid's singing cafés at Flamenco de Leones. With a 70-seat tablao, directed by Jonatan Miró, this venue offers a range of flamenco styles, from modern to traditional dance. The gastronomic menu reflects Andalusian flavours, creating a perfect blend of art and cuisine.
MUSEO DEL PRADO
Imagine hosting an event in the hallowed halls of the Museo del Prado, where the great masters' works whisper stories of centuries past. This iconic museum opens its exclusive spaces for private group visits, presentations, and corporate events. After a mesmerising tour, guests are treated to a private dinner where art, painting, and gastronomy come together to create a truly unique experience.
Plaza de Toros de Las Ventas
Host your event in one of Madrid's architectural jewels, the Plaza de Toros de Las Ventas. As the largest bullring in Spain, it offers a unique setting for spectacular events. The massive transparent tent can be adapted for various setups, accommodating over 2,000 people in a cocktail setting.
Rosewood Villa Magna
Nestled in the heart of Paseo de la Castellana, Rosewood Villa Magna boasts an impressive number of versatile spaces accommodating up to 500 guests at a time. With terraces offering panoramic views of the city and a garden perfect for alfresco receptions, it sets the stage for unforgettable events with a style reminiscent of a 19th-century Madrid residence. And, with only a handful of events a year, you can count of Rosewood Villa Magna to ensure each event is organised with thought and loving care.
Teatro Flamenco Madrid
For a truly authentic flamenco experience, look no further than Teatro Flamenco Madrid, the largest flamenco venue in the Spanish capital. With two shows daily, this venue offers tailor-made flamenco performances of the purest and most modern form. Customise your flamenco show for a unique and memorable event.
Corral de la Morería
Immerse your guests in the world of Michelin-starred flamenco at Corral de la Morería. Here, authentic flamenco is paired with a delightful meal prepared by Chef David García for a unique fusion of culinary and cultural excellence!
For a more extensive list of venues please see our latest article
Restaurants & Gastronomy
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Delve into the gastronomic culture of Madrid at Casa Botín, recognised by the Guinness Book of Records as the oldest restaurant in the world. Founded in 1725 and ranked third among the world’s top 10 classic restaurants by Forbes, Casa Botín offers a journey through history, including a visit to the medieval cellar and a selection of celebrated dishes.
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Embark on a culinary journey at Galería Canalejas Food Hall, a foodie hotspot spanning over 4,000sq.m with 13 restaurants. Highlights include Michelin-starred Monchis by Julián Mármol, The Eight offering Binchotan sandwiches and charcoal-infused burgers, and Mad Gourmets featuring 20 stalls with global cuisines in a space designed for music and shows.
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Located in the Chueca neighbourhood, A Punto is a cooking school, event space, and gastronomic bookshop with facilities for groups of up to 25 people. With over 15 years of experience, A Punto offers activities ranging from traditional cuisine to Master Chef-style competition games in multiple languages.
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Immerse your group in a culinary adventure with a rice and paella workshop by Madrid Experience. Held in the gardens or covered courtyard of a palace, participants not only learn to prepare delicious dishes but also gain insights into the cultural heritage of Madrid’s gastronomy.
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Participate in Insider’s Travel activities at the kitchen-studio of a prestigious chef near the Royal Palace. Learn the art of cooking traditional Spanish dishes, explore the cultural significance of produce, and experience gastronomic creativity in cocktail bars offering mixology classes.
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Indulge in Spain’s weekend tradition of vermouth time with a route organised by Stop Incentive Trips & Corporate Events. Explore bars in Chamberí, Malasaña, or outskirts like Rivas-Vaciamadrid or Alcalá de Henares, and immerse your group in this cultural and gastronomic experience.
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Take a day trip to the vineyards of Vinos de Madrid, where guests can learn about production processes, taste signature wines, and gain insight into the region’s culinary heritage. Select from prestigious wineries in the area, including Aranjuez, El Regajal, Carlos III Winery, and Pablo Morate Winery.
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Experience the art of slicing ham with the Ham Samurai. This gastronomic show features a two-knife carving, a "perfuming" ritual, and an exploration of more than 30 flavours and nuances extracted from selected slices. The perfect sensory immersion!
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Transform your guests into Madrileños with a "Tapas Tour" organised by Spanish Heritage. Visit a selection of tapas bars where a culinary guide explains wines and food. Groups can follow different routes, meet at various locations throughout the city, or opt for a premium version with more exclusive gastronomic offers.
Cultural Experiences/Activities
Restoration Workshops
Explore the living art of restoration at Thyssen’s restoration department. Enter the world where cutting-edge technology meets traditional conservation processes to restore some of the world’s famous art pieces. Organise a private visit to the Prado’s restoration workshop or visit the looms at the Royal Tapestry Factory (Fábrica Real de Tapices), where manufacturers and restorers work on legendary carpets and tapestries.
Private Visits of the Finest Museums
Book Madrid’s museums for exclusive activities, whether a cocktail party or a private tour. Organise a private tour of the collections in all the capital’s museums, including the Prado, the Royal Academy of Fine Arts of San Fernando, and more. For a unique experience, enjoy a concert in the Prado or a themed visit organised by a local DMC.
Private Visits or Exclusive Dinner at the Opera House
Step into the dazzling spotlight of the Teatro Real (Royal Theatre), declared the World’s Best Opera House at the International Opera Awards 2021. Watch performances from VIP boxes, see rehearsals, or enjoy a technical tour backstage. Visit the new Papagena restaurant on the sixth floor with cuisine by chef Ramón Freixa (two Michelin stars) and finish in the Falla lounge for a nightcap overlooking the Palacio Real. For a remarkable experience, have dinner on the opera house stage, and toast to success with a glass of bubbly.
A Meal with a Soprano Duet at the Teatro Real
Elevate your event with a meal and a concert at the Teatro Real. Experience a private tour of the Teatro Real, ending in the concert hall where a soprano and tenor accompanied by the Teatro Real orchestra welcome guests. Enjoy dinner on stage, prepared by a Michelin-starred caterer.
Musicals and Shows in the Spanish Broadway
Witness Madrid's cultural evolution through exclusive activities like the Spanish Broadway experience. Choose from a plethora of musicals, including famous productions like ‘Rey León’ and Spanish creations like SOM and popular ones like Mamma Mia. Theatres offer a "Butaca Oro" (Golden Seat) product with preferential seating, a welcome cocktail, gift, and a visit backstage. Musicals can include gastronomic activities for a complete experience.
Flamenco Workshops
Discover the soul-stirring art of flamenco with workshops at Madrid's quality tablaos – flamenco venues. Local DMCs offer cultural and gastronomic gymkhanas that combine flamenco with other events. Divided into groups, guests experience sangria and castanets workshops, understand the language of fans, learn the correct way to cut ham, and taste Iberian products, tapas, and vermouth.
Experience a Sangria and Castanets Workshop in a Flamenco Tablao
Delight in the tradition of flamenco through a sangria and castanets workshop in a flamenco tablao. Understand the language of fans, learn the correct way to cut ham, taste Iberian products, tapas, and vermouth. Sip hot chocolate in the mythical cafeteria San Ginés and enjoy a drink at sunset on the terrace of the famous Círculo de Bellas Artes.
Sports & Adrenaline-fueled Experiences
The Jarama Circuit
Experience an adrenaline kick at the Jarama Circuit. Drive a Ferrari or a Lamborghini on the main track or opt for The Royal Experience, allowing you to get behind the wheel of the Crazy Carts XL mini electric cars or genuine Westfields. These authentic racing cars with almost 200hp let you drive on its professional-level track.
Helicopter Tours and Hot-air Balloon Rides
Soar above Madrid with helicopter tours of the city or the Guadarrama mountain range. Propose hot-air balloon rides to float over the capital or other areas such as Aranjuez. Experience the adrenaline of flying without leaving the ground at Madrid Fly, a wind tunnel that simulates the thrill of flying.
Fly in Tandem
Take control for a few moments as you look down on areas like El Escorial or Valderrama. Plenty of local DMCs offer activities such as flying in tandem, along with ground-based activities such as simulators or escapes.
A Day at the Races
Discover the buzz of racing at the Hipódromo de La Zarzuela, a jewel in Madrid’s crown. The former carriage area has been transformed into a vaulted hall at the foot of the track. The racecourse, with its green areas, is, for many, the heart of the soul of the capital.
Memorable Vehicles and Tours
Explore Madrid in style with memorable vehicles from Grand Class. Enjoy tours in handcrafted and ecological vintage cars. Drive a supercar or be pampered in a limousine – go shopping in a chauffeur-driven Bentley or enjoy unique excursions to Toledo, Segovia, Aranjuez, Sierra Norte de Madrid. For a more adrenaline-fueled experience, explore Madrid on a Harley Davidson.
Discover the heart of Spain, where the extraordinary is the standard.
inVOYAGE is headed to Madrid! Join the inVOYAGE retreat as we take 100 of the top luxury brands to Rosewood Villa Magna, to network under one roof in a truly spectacular, luxury incentive showcase.