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inCENTIVES – Sustainable Gems

Incentive travel continues to be an incredibly powerful motivation for eligible employees but as the climate continues to change and the need for companies to reduce their carbon footprint grows, it’s become increasingly important for event planners to combine environmental responsibility with creativity.

Which is why we’ve started the year off with a round-up of the most innovative products on offer that bring sustainability to the forefront.


Pack for a Purpose and Visit an Eco-Museum - Kasbah Tamadot, Morocco – Virgin Limited Edition

When Sir Richard Branson bought Kasbah Tamadot in 1998, he wanted to not only maintain the authenticity of the place - which sits perched on top of a valley, with spectacular views of the Atlas Mountains in Morocco - but also ensure sustainable development of the local tourism industry.

Now a multi-award-winning destination - boasting 28 rooms and suites, including ten luxury Berber tents - some with a jacuzzi - this is both a truly luxurious and a sustainable option for incentive travel. Whether you’re looking to relax in the traditional hammam spa, soak up the Moroccan sun by the outdoor infinity pool, sip on traditional mint tea in the courtyard, or embark on a trail hike through the Atlas Mountains – this destination has it all.

The Virgin Limited team have partnered with Pack for a Purpose, a charity that allows hotels around the world to support local projects by suggesting lists of donations that guests may wish to bring in their suitcase to make an immeasurable difference to the lives of the local children and families.

You can also enjoy a trip to the Eve Branson Foundation workshops in the local villages to discover all the charitable work taking place there to improve the living standards of the local Berber communities.

After that, why not head to the neighbouring Eco-Museum - just a 5-minute walk from Kasbah Tamadot and situated on the edge of the Toubkal National Park for a chance to find out about the surrounding area’s natural and cultural resources.


 Moonlit Sanctuary Wildlife Conservation Park - Melbourne Convention Bureau, Melbourne

Melbourne’s award-winning wildlife park invites you to explore their bushland while feeding kangaroos and wallabies, pet koalas and enjoying encounters with colourful birds, reptiles, dingoes and many other animals.

Immerse yourself in the Park’s beautiful natural areas and step behind the scenes as you come close to some of Australia’s most endangered species. This is the perfect chance to get out of your comfort zone and find out more about the Sanctuary’s conservation projects and eco-tourism programs.

On this hour-long tour, you’ll enjoy everything from feeding a Regent Honeyeater to having a hand-reared, Orange-bellied Parrot land on your hand.

Moonlit Sanctuary Wildlife Conservation Park is accredited by the Zoo and Aquarium Association (ZAA) and are waiting to meet you and your team members for a truly unforgettable incentive trip.


Eco-friendly glamping – Magic Camps, Magic Travels – Emirates and Oman

Magic Travels DMC started trading in 1985 with a vision to share the hidden wonders of the Middle East for the modern-day traveller. Fast-forward to 2023 and their international team have branched out to offer bespoke travel arrangements for travel and event professionals across the globe.

With luxury offerings to the highest standards, it’s clear customer service runs in close parallel with their interest in protecting and preserving the environment, and supporting the local communities in all the destinations they operate in.

First created in 2019, Magic Camps are eco-sensitive desert glamping locations in the Heart of the Arabian Desert. These out-of-the-ordinary destinations combine a flavour of the Bedouin traditional way of life with the comfort of luxury accommodation and the brand’s commitment to sustainability.

All desert camps are equipped with incredible interiors, including private bathrooms with showers. Whether you choose Dubai, Abu Dhabi or Oman, your guests are sure to enjoy a perfect stay and dinner under the stars, in the knowledge their luxurious experience is also positively impacting the local environment and communities.


Care for the Indian Ocean and learn about UNESCO protected Aldabra Atoll – Constance Hotels & Resorts, Seychelles

Constance Hotels & Resorts are not only committed to delivering an unrivalled service but  are also dedicated to caring for the Indian Ocean and keeping their environment clean and sustainable.

Environmental leadership forms an integral part of everything they do and in 2013, they started an environmental sustainability performance program - The Green Globe Certification - to assist them with caring for both the people and the prosperity of their chosen locations.

In Seychelles – where waters are home to the highest density of fish in the world - you and your guests will be able to go diving and truly experience the incredibly rich environment which is now home to over 150 different tropical species.

With its warm waters and clear visibility, this is a paradise for both beginners and experienced divers and exploring the Aldabra Atoll is sure to offer an unmissable incentive for your team, rendered even more so by Constance Hotels & Resorts' impeccable code of conduct.

The natural reserve is protected by UNESCO and has been listed as one of the Wonders of the World. One of the largest reefs globally, your guests might even get the chance to marvel at the hawksbill turtle, a critically endangered species.