What can you expect at inVOYAGE Marbella? An Interview with Victor Canizares
Victor Canizares
CEO of Spanish Heritage
InVOYAGE: For those who are new to Spanish Heritage can you tell us a bit about your company and what an average day looks like for you?
Victor Canizares: Spanish Heritage was created 30 years ago as a DMC, even though the origins of our group date back to the 70´s. As a DMC our company is specialised in the organisation of meetings, events and incentive travel throughout Spain.
InVOYAGE: A lot of our readers deal with DMCs on a daily basis. What is it that separates Spanish Heritage from other DMCs in the region? How do you ensure the very best experiences for your clients?
Victor Canizares: We could say we are the leading DMC in our market, we could say we are a reference in our industry, we could say we are the best DMC in Spain…, we could say many things. Instead, we concentrate on delivering and creating life-lasting memories through innovative events and incentive travel, impeccable meetings and authentic travel experiences. All designed to impress. We work from dusk till dawn, striving to deliver excellence. Going beyond our clients’ expectations is our most rewarding success. In short, there are three elements that make Spanish Heritage to stand up: financial stability, creativity and the capacity to listen.
InVOYAGE: What do you think are the biggest challenges for DMCs in the Meetings & Events space? How do you go about solving those challenges and meeting clients’ expectations?
Victor Canizares: Maintaining a certain level of service is something that worries all of our industry peers around the world. At Spanish Heritage we were able to retain our staff during the pandemic, so it was easier to come back quickly as our industry recovered. Although, being part of a bigger group of companies and having financial stability certainly helped with this too.
Our task is to ensure that our delivery surpasses expectations, which isn’t easy in a world where service has suffered greatly. It is our task, today more than ever, to double – even triple – check everything we do for our clients to make sure that both the client journey and the participant experience are executed to perfection.
InVOYAGE: We’re certainly delighted to be working with you for our event in Marbella next month. But tell us, what is it that’s inspired and motivated you to support inVOYAGE?
Victor Canizares: After getting to know inVOYAGE as a company, we realised that both companies share a common goal: striving to achieve excellence in events for the incentive travel industry. We are honoured to be partnering with inVOYAGE for this Marbella event and we are looking forward an incredible 3 days in the Costa del Sol. We have the best destination in the world, and we want you to leave the destination with plenty of ideas and experiences for your future events.
InVOYAGE: Our Marbella event is just around the corner now. Can you give our readers a taste of what they can expect when they join us later this month? What’s been going on in the background these last few months and what can they look forward to?
Victor Canizares: One single word: “Alegría”. For those who doesn’t speak Spanish, that word means “Joy”: the joy of living, the joy of dancing, the joy of sharing, the joy of Andalusians. It's not just about seeing the destination; it’s about experiencing the destination – it’s about being one of us. You will become an Andalusian for a few days during the inVOYAGE Event, and this will stay in your hearts forever.
We've put in a lot of effort – together with the destination – to make sure you have the very best experience. So, bring your smile with you, we will take care of the rest. See you soon!
Spanish Heritage is partnering with us later this month as we head to Marbella to bring together 200 of the Top Luxury Brands from across the World. For more information, please click here.