inVOYAGE unveils second annual trends report
We’re delighted to unveil our second inVOYAGE Annual Report, featuring more than 50 pages of global trends and inspiration for the luxury events and incentives market.
Our report reveals that the luxury events sector experienced solid growth in 2019 as corporate brands increasingly recognise the value of face-to-face events for tapping into the growing experience economy and engaging and rewarding their employees and customers.
“The inVOYAGE Annual Report focuses exclusively on the luxury incentives and events market and is more comprehensive and thought provoking thanks to the incredible contributions from over 150 events professionals and thought-leading articles from the likes of CWT M&E, BCD M&E, CR Worldwide and Top Banana,” said inVOYAGE Co-founder and CEO Richard Joslin.
“We’ve spent the last six years building the strongest collective of luxury event professionals across the globe – many of whom have contributed to this report. From Stockholm to Singapore and London to Los Angeles, events professionals have been surveyed and interviewed to bring you a truly global perspective on the current and future trends in luxury incentives and events.”
Our research revealed that event professionals remain optimistic about the future, with many forecasting further growth in 2020 and beyond. But challenges remain. The coronavirus outbreak that has come to the fore since we carried out our research and created much of the content for this report, is posing huge challenges for the events and travel industries worldwide, resulting in event cancellations and varying levels of uncertainty.
Our top five challenges feature reveals what is keeping luxury event planners awake at night, while our regional view outlines the trends and challenges unique to key local markets around the world. Check out our ten incentive trends for the next decade to find out what will impact and shape the incentive experience of the future, from over-tourism and flight-shaming to wellness and a focus on sustainability and giving back.
Sustainability is a key theme throughout the report and our dedicated section on the topic features a range of insights including the business benefits of embedding sustainability from CWT Meetings & Events global VP, Commercial, Ian Cummings, and tips on how to make your events more sustainable by BCD Meetings & Events’ senior director, Marketing EMEA, John Kelly.
The report also uncovers which destinations are currently in favour for luxury events, spotlights the six hottest emerging MICE destinations, and reveals the top ten hotel openings that luxury event planners are most excited to check out in 2020.