The number of luxury travellers that haven’t experienced the opulent Emirate of Dubai are few and far between, but that hasn’t stopped Jumeirah Hotels and Resorts from upping its experience offering, keen to impress new and return visitors alike.

The group’s collection of hotels in Dubai is impressive, stretching out from the city to creekside and out to The Palm, and all offer a host of activities to help explore this dynamic destination.

Fitness fans can embrace the bootcamp workout and focus on callisthenics and endurance training at the Talise Boot Camps, dotted around the Jumeirah Beach Hotel.

After an intense workout, indulge in a bespoke spa treatment at the Talise Spa within the Madinat Jumeirah. Take a pick from one of the 26 treatment rooms, which includes three couples suites, and choose from the signature facials, massages and body treatments.

Adventure seekers will be keen to experience Dubai’s dunes from a new angle – so the hot-air balloon ride by Balloon Adventures Dubai is certain to appeal, while the falcon racing high above the dunes, in partnership with Royal Shaheen falconers, truly is a bucket list experience.

All guests staying with Jumeirah in Dubai can enjoy complimentary, unlimited access to the famed Wild Wadi Waterpark. Relax in a rubber ring, experience the Flood River’s metre high waves or hurtle down the adrenaline fuelled 120-metre high Jumeirah Sceirah.

Foodies meanwhile are well catered for, with cuisine drawn from all four corners of the Earth. A chic dining destination with to-die-for ocean vistas, Scape at Burj Al Arab serves an authentic taste of the Mediterranean, from the freshest sea bass to the daintiest madeleines with strawberries and basil sorbet.

With laid-back Hawaiian vibes, Sugarmash, overlooking Jumeirah Al Naseem’s swimming pool, is the ultimate spot to unwind over seared ahi tuna or huli huli chicken, while Summersalt combines Japanese cooking with the bold, unapologetic flavours of Argentina, on the shimmering shores of Madinat Jumeriah’s private beach.