In the heart of Spain lies Madrid, a city pulsating with energy, culture, and an unmistakable Spanish flair. For event professionals seeking to host incentive groups, Madrid offers a rich tapestry of experiences that go beyond the conventional. From the traditional allure of bullfighting to the soul-stirring rhythms of Flamenco, Madrid promises a journey through history, art, and gastronomy.  

So, read on as we team up with Spanish Heritage and the Madrid Convention Bureau to unravel the best incentive experiences across Madrid…

Tradition in a Modern Context: Enjoy a new take on Bullfighting

Bullfighting, an experience deeply rooted in Spanish tradition, has fascinated guests for centuries and is a truly emblematic experience. But instead of heading to one of their large arenas, why not consider a visit to a bullfighting estate for a more intimate encounter. This scaled-down experience allows for a genuine connection with the countryside and a chance to meet the bulls in a more natural and relaxed setting.

Transform this experience into an incentive by incorporating elements of teamwork, inspired by the collaboration and precision required in traditional bullfighting. An opportunity for delegates to engage with Spanish culture while strengthening their bonds, it’s a real favourite among groups and the perfect icebreaker.

Fuse Culinary & Cultural Delights and experience Flamenco in a Michelin Starred Restaurant:

Flamenco, the soulful expression of Spanish music and dance, truly comes alive in the centre of Madrid and the fusion of Flamenco with Michelin-starred gastronomy lends itself to an unforgettable evening of rich Spanish culture. Encourage delegates to explore their creative side with Flamenco-inspired team-building activities and invite participants to become part of the vibrant Flamenco spirit.

History comes to Life: Explore Madrid’s Old Town a new way

Madrid's Old Town is a treasure trove of history, right from the Middle Ages to the present. And while there are plenty of ways to explore and enjoy the city’s best highlights, our personal favourite has to be a guided tour with actors. An experience that truly brings the city's past to life, it’s an ideal experience for those seeking a deeper connection with Madrid's cultural heritage. Why not transform the historical tour into a storytelling event and encourage participants to share their own stories, for a deeper connection to the personal narratives of the historical backdrop. A narrative-building exercise, it’s the perfect way to foster a sense of shared history and camaraderie among attendees.

Museo del Prado Private Visit with Dinner: Art and Gastronomy Merge

The Museo Nacional del Prado, a sanctuary of great masters, offers a sensational venue for group visits and events. Book your own private visit and your group will be able to enter after official closure and enjoy the works of art and stories at their own pace in the company of their closest colleagues. Then, to crown the night in style, head over to your own private dinner under the museum’s magnificent, vaulted ceiling.  

Get ready to enjoy the best Mediterranean gastronomy at the hands of Michelin-starred chef Pepe Rodriguez and leave with a newfound appreciation of the flavours and tastes of elevated Spanish cuisine. A truly luxurious and culturally enriching experience, it’s a chance to blur the lines between art and life and forge a closer bond with the peers around you.

Gastronomy & Live Cooking Workshops: A Culinary Journey through Spain’s rich heritage

Spain's gastronomic delights really are a cornerstone of its culture, and you simply cannot visit Madrid without taking part in some kind of culinary workshop or experience. Enjoy an incredible meal and learn new Spanish recipes to take back to your friends back home with a hands-on cooking lesson that not only allows participants to savour delicious Spanish tapas but also offers insights into the country's culinary heritage.

Looking to motivate teams? Take it one step further and elevate the experience with an ounce of competition! Divide participants into teams, each led by a local chef. Challenge them to create a signature tapa using traditional ingredients and harness the competitive spirit within them for a truly memorable bonding experience.

Street Art Tour Lavapies: Discovering Madrid's Creative Soul

The Lavapies district, known for its multicultural and vibrant atmosphere, provides an incredibly unique backdrop and opens the doors to the perfect immersive street art tour. An experience that offers insights into Madrid's alternative culture and the stories behind each artwork, it’s a chance to really walk the footsteps of a local and engage in one of the sides of Madrid that’s so often forgotten about.

Transform this tour into a storytelling expedition and encourage participants to engage in discussions about the stories and social issues depicted in the street art. A chance to inspire delegates to share their own narratives, it’s a great way to foster a sense of openness and connection among colleagues.

Seat 600 Driving Experience: Nostalgia on Wheels

The Seat 600, a much-loved Spanish icon from the 60s, is much more than a car and for many years was a symbol of hope for the Spanish people for the part it played in the “Spanish miracle” economic boom. Connect with Spain’s historic side and offer participants the opportunity to drive this iconic car through Madrid for a touch of nostalgia in a relaxed and playful setting.

Bike Tours: Exploring the City's Essence

Bike tours offer a dynamic and interactive way to explore Madrid's key landmarks and whether you’re looking to include the Debod Temple, Plaza Mayor, or Retiro Park, you’re guaranteed to cover a lot of ground in a short time, making it ideal for busy schedules.

Customise bike tours based on team dynamics and incorporate challenges or trivia related to Madrid's history at various stops to boost team morale. Not only will you add an element of friendly competition into the programme, but you can also ensure participants absorb the cultural and historical significance of each location.

Medieval Tapas Cycling Tour

The Medieval Madrid area, with its squares and historic sites, provides an ideal backdrop for a cycling tour and what better way to compliment the tour than with your very own tapas crawl! A culinary journey intertwined with the rich history of the city, it’s the perfect Spanish incentive experience. Get ready to dive into the tastes and flavours of Madrid’s cuisine and step into the city’s much-loved sites from the Royal Palace, Prado Museum to the Las Letras district.

Wine Tasting Experience: Savouring Spanish Elegance

Dive into the intricate process of Spanish winemaking and throw yourself into the techniques and stages that make up your favourite wine labels. A chance to roll up your sleeves and learn new skills in an enjoyable and entertaining way, it’s a wonderful chance to work face to face with a local sommelier and really dip your toes into the local culture of Spanish Wines. 

Looking to take it one step further? Why not blindfold participants and challenge them to identify different wines based on taste and aroma. This not only adds an element of fun but also encourages participants to rely on their senses, fostering a deeper connection with the experience at hand.

San Miguel Market: A Celebration of the Senses 

More than 100 years have passed since the San Miguel Market was first inaugurated as a food market, and since then its reputation has continued to flourish. Now coined one of the major gastronomic markets in the world, it’s by far the best place to immerse yourself in the sights and scents of traditional Spanish cuisine.  

Transform this gastronomic journey into a team-building exercise and challenge key players to curate their own tapas menu using ingredients from the market. A chance to encourage collaboration and creativity it’s a great way to turn a mere lunch into a memorable event.

Full Day Tour of Toledo City: History and Gastronomy Unveiled

Toledo, with its rich history and architectural marvels, offers a wonderful day-long excursion that combines cultural exploration with gastronomic delights. Enjoy much-loved sites from the Cathedral of Toledo and Santo Tome Church to a quaint local lunch at the Cigarral de Las Mercedes Restaurant. A chance to craft a compelling narrative journey through Toledo's history with interactive workshops and lively re-enactments, this immersive experience not only educates participants about Toledo but also creates a sense of shared history among them.

Day Trip to Segovia: Roman Heritage and Culinary Delights

Segovia, with its Roman aqueduct and Alcazar, offers a glimpse into Spain's historical legacy. Tour Spain’s most important Roman Heritage, the Aranjuez and treat top clients to a relaxing journey on the local steam locomotive before tucking into sweet culinary delights at the famous Ponche Segoviana. Elevate the experience by drawing Segovian traditions into the event or add a touch of culinary competition with modern twists on traditional Segovian dishes.

Discover Granada: An Alhambra Guided Visit 

Granada's Alhambra, a masterpiece of Muslim architecture, offers a journey into Andalusia's rich Muslim past and provides the opportunity to connect with a new side of Spanish heritage. Couple this with a lunch at Mirador de Morayma and provide guests with a picturesque setting that resonates with historical significance. After all, as legend goes, Mirador de Morayma, was the residence of Princess Morayma during the captivity of her husband Boabdil, the last King of Granada. Craft a narrative around the theme of cultural preservation. Encourage participants to reflect on how their own cultures preserve traditions and stories and foster a deeper understanding and appreciation for cultural diversity.

 inVOYAGE is headed to Madrid! Join the inVOYAGE retreat as we take 100 of the top luxury brands to Rosewood Villa Magna, to network under one roof in a truly spectacular, luxury incentive showcase.

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