Planning an Event in Asia: A Guide to Success in a Thriving Region
By Christina, CEO Heaven’s Portfolio
Asia has long been a preferred destination for global events, ranging from corporate conferences to extravagant weddings. With its diverse cultures, world-class infrastructure, and unique experiences, the continent provides an unparalleled setting for events of all scales. The Asia-Pacific incentive market is experiencing significant growth, making the region an even more attractive choice for businesses looking to reward and inspire their teams.
Why Choose Asia for Your Event?
Asia is a continent of contrasts, offering ultra-modern cities, rich cultural heritage, stunning natural landscapes, and some of the best hospitality options in the world. There are well-known choices like Singapore, Hong Kong, and Tokyo—fantastic destinations for incentive travel—but Asia offers far more beyond these iconic cities. With its diverse landscapes, rich cultures, and unique experiences, the region truly has something for everyone.
Diverse Destinations
Asia boasts an incredible variety of event destinations, each with its unique appeal.
Bangkok, Thailand – A favourite for MICE events, with a vibrant culture and world-class hospitality.
Chengdu - The vibrant capital of Sichuan, is renowned for its rich culinary scene, giant pandas, and thriving business environment, making it an excellent destination for both leisure and corporate events.
Khon Kaen - A rising business and cultural hub in northeastern Thailand, is known for its strong MICE infrastructure, rich Isaan heritage, and growing economic significance.
Kuala Lumpur - Malaysia’s dynamic capital, seamlessly blends modern skyscrapers with rich cultural heritage, making it a prime destination for business events, luxury travel, and vibrant city experiences.
Singapore – A global business hub with top-tier conference venues and impeccable infrastructure.
World-Class Venues and Accommodation
Asia is home to some of the most prestigious event venues and luxury hotels. Event organisers have access to high-end facilities equipped with cutting-edge technology and exceptional service standards. Here we share a few of our favourite options in Asia for Gastronomic Delights, Unique and Intimate Experiences and The Great City Escape.
Gastronomic Delights
Ad Lib, Khon Kaen, Thailand
Northeastern Thailand’s hub of innovation and creativity, Ad Lib Khon Kaen, bursts of Isan flair in harmony with warm tones throughout, embraces local crafts and modern comforts.
The Datai, Langkawi, Malaysia
The Datai offers a diverse choice of restaurants in Langkawi and dining experiences inspired by culinary traditions from Malaysia and around the world. These are played out in unique settings, many with spectacular views that enhance the serenity of the natural environment.
Unique and Intimate Experiences
Chiva-Som, Hua Hin, Thailand
The first “Haven of Life”, Chiva-Som celebrates their 30th Anniversary this year. Renowned as one of the first and most therapeutic wellness resorts, it inspires transformative changes in how you live. Find the perfect harmony between rest and rejuvenation, supported by expert teams, exquisite cuisine, and the warm embrace of effortless Thai hospitality.
Eastern & Oriental Express, A Belmond Train, Singapore and Malaysia
This is slow travel at its best! You will journey from the urban buzz of Singapore deep into the Malaysian jungle, revelling in onboard glamour and off-board adventure all the way. The train is the most unique venue to create unforgettable experiences for groups.
The Great City Escape
The Temple House, Chengdu, China
Chengdu is an extraordinary place where the past and present live side by side. The very name comes from the 1,600-year-old Daci Temple on the former grounds where the hotel is built. An atmospheric blend of immaculately restored historic buildings and modern designer spaces makes The Temple House an intriguing events venue in the centre of Chengdu.
The RuMa, Kuala Lumpur, Malaysia
Nestled in the very heart of Kuala Lumpur’s Golden Triangle, The RuMa means home in its most literal sense – a luxury hotel that captures all the intimacy of a home, run by an accomplished host.
Rich Cultural Experiences
One of the main advantages of hosting an event in Asia is the opportunity to incorporate unique cultural elements into the experience. Planners can arrange:
Traditional performances such as Thai dance, Chinese opera, or Japanese taiko drumming.
Heritage site visits to places like Angkor Wat in Cambodia, the Great Wall of China, or Kyoto’s ancient temples.
Wellness activities, such as Balinese healing retreats, Thai spa experiences, or meditation sessions in Buddhist monasteries.
Ease of Access and Connectivity
Asia is well-connected to the rest of the world through major international airports such as Changi Airport (Singapore), Suvarnabhumi Airport (Bangkok), and Narita Airport (Tokyo). Visa policies are also becoming more relaxed in many Asian countries, facilitating seamless travel for international attendees.
The Rise of the Asia-Pacific Incentive Market
The APAC incentive travel market has been expanding rapidly, driven by increasing corporate budgets, growing economies, and a strong emphasis on employee motivation and retention. Companies across industries are recognising the importance of rewarding their top talent with exceptional experiences, and Asia offers a wealth of options to do just that.
Growing Corporate Investment in Incentive Travel
Many businesses in Asia are now allocating larger budgets for incentive programs, seeing them as a crucial tool for employee engagement. High-achieving employees and sales teams are being rewarded with luxury trips, exclusive experiences, and bespoke itineraries in some of Asia’s most breathtaking locations.
Luxury and Experiential Travel on the Rise
Gone are the days when incentive travel was merely about five-star hotels and sightseeing tours. Today’s incentive travelers crave unique, immersive experiences. Popular trends include:
Adventure-Based Incentives – Activities like trekking in Bhutan with a stay at COMO Uma Paro or COMO Uma Punakha, scuba diving in the Maldives, or rock climbing in Krabi.
Culinary Incentives – Exclusive dining experiences, cooking classes with celebrity chefs, and private sake or tea tastings.
Wellness and Mindfulness Retreats – Eco-Luxury wellness retreats in Bali, detox programs in Thailand, and spa getaways in Vietnam at Alba Wellness.
Key Considerations When Planning an Event in Asia
To ensure a successful event, planners should consider the following factors:
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Different Asian countries have varying regulations regarding event permits, business operations, and taxation. Understanding these nuances can help streamline the planning process. Additionally, being aware of cultural etiquette—such as gift-giving in China or bowing customs in Japan—can enhance relationships with local partners and clients.
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Weather plays a crucial role in event planning. Some parts of Asia have distinct rainy seasons, while others experience extreme temperatures during summer or winter. Additionally, national holidays like Chinese New Year or Golden Week in Japan can affect venue availability and pricing.
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Partnering with reputable Destination Management Companies (DMCs) can be invaluable in ensuring smooth logistics and seamless execution. Local experts can provide insights on hidden gem venues, cultural nuances, and trusted vendors.
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Asia is a highly digitalised market, and social media platforms like WeChat (China), Line (Japan), and Instagram play a significant role in event marketing. Using digital strategies such as influencer collaborations, live streaming, and personalised invitations can enhance engagement and attendance.
Asia’s dynamic blend of modern infrastructure, rich traditions, and exceptional hospitality makes it one of the world’s top event destinations. Whether you are planning a corporate meeting, an incentive trip, or a luxury celebration, the region offers limitless possibilities to create unforgettable experiences. As the Asia-Pacific incentive market continues to thrive, now is the perfect time to leverage the region’s offerings and design extraordinary events that leave a lasting impact.
Brought to you by Heaven’s Portfolio – get in touch below if you have a brief and would like to be connected.