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Hermes Group's Rebecca Pettersson
In our latest inCROWD interview, we catch up with Rebecca Pettersson, COO at Swedish agency Hermes Group, on discovering her passion for travel as a child in New York and why sustainability is the new luxury…
Will the hybrid revolution accelerate the sustainable events movement?
Hybrid events are being touted as a key route to recovery for the events industry post-pandemic. But could embracing hybrid events also accelerate the industry’s transition to a more sustainable future?