Green Is the New Gold in Events
Sustainability stopped being just a buzzword some time ago; it’s very much a defining principle for more businesses and brands striving to make a positive impact or at least being seen as wanting to do so. Incentive events, as a celebration of excellence and achievement, provide a unique opportunity to embed sustainable practices into their very fabric and ensure that this is seen by their teams and stakeholders. Forward-thinking organisations are reimagining what these events can look like, and the best thing is that the vast majority of luxury hotels worldwide are making it easier for events professionals by investing in their own ESG practices, thus proving that luxury, innovation, and sustainability can go hand in hand.
Here’s why sustainable initiatives are not only a smart choice but a meaningful one and how three extraordinary hotels are setting a green standard for incentive travel.
Why Sustainability Matters in Incentive Events
Integrating sustainability into incentive events goes beyond just ethical considerations—it involves creating meaningful experiences. Here’s why this approach is important:
Sustainability in Action: Three Trailblazing Hotels
Luxury and sustainability unite at these three standout properties, each setting the stage for an eco-friendly incentive experience.
Four Seasons Hotel Istanbul at the Bosphorus
A striking blend of heritage and contemporary elegance, the Four Seasons Hotel Istanbul takes its sustainability ethos seriously.
Discover their approach: Four Seasons Hotel Istanbul.
Want to plan your next event here: Let’s put you in touch
InterContinental Lisbon
Nestled in Portugal’s vibrant capital, the InterContinental Lisbon is a modern masterpiece of sustainability.
Learn more: InterContinental Lisbon.
Want to plan your next event here: Let’s put you in touch
Pine Cliffs Resort algarve
Overlooking the stunning Algarve coastline, Pine Cliffs Resort offers a harmonious balance of luxury and eco-conscious living.
Explore their initiatives: Pine Cliffs Resort.
Want to plan your next event here: Let’s put you in touch
Making Your Incentive Event More Sustainable
Choose Responsible Venues: Partner with hotels and resorts known for their sustainability practices.
Think Local: Embrace local suppliers for catering, décor, and gifts to reduce transport emissions and support the community.
Cut the Waste: opt for digital communications and reusable materials to keep waste to a minimum.
Offset Travel Emissions: Work with carbon offset programmes to counterbalance the environmental impact of flights and transport.
Sustainability in incentive events isn’t just a box to tick—it’s a meaningful investment in the future. By choosing eco-conscious practices, your organisation can create unforgettable experiences that inspire, proving that luxury can be a force for good.
After all, sustainability isn’t simply about reducing harm—it’s about leaving behind something better.