What did industry leading influence coach Julie Masters teach us?
As we get ready to dive into the festive season, we take a moment to reflect on our most recent event in Mykonos and the powerful lessons learned as industry-leading keynote speaker Julie Masters took to the stage at inVOYAGE x Mykonos.
If you missed her session, don’t worry—we’ve recapped her key insights and how they can transform your approach to influence and leadership. Dive in and discover how Julie’s expertise can empower your next big move.
“It was fantastic to meet so many people within the events and luxury travel industries. Brilliant to experience such an amazing place - JP, Account Manager for Speakers Corner
“When inVOYAGE reached out to us to find the perfect motivational leadership keynote speaker, we knew that Julie would be perfect for numerous reasons. Not only is she an industry leader in the field of influence, but she also boasts a prolific career deciphering the dynamics of impact.”
Julie is the Co-founder of ODE Management, the world’s largest dedicated speaker management agency, and serves as the Founder and CEO of Influence Nation, where she collaborates with business leaders and organisations to establish their authoritative voice.
Accompanying Julie’s outstanding CV, her infectiously bubbly and enthusiastic personality rubs off onto her audiences, leaving rooms filled with bounds of positive energy!
Watch her showreel here
Key Takeaways
Comprising of an hour-long keynote, followed by an hour-long workshop, Julie’s session focused on impact. Specifically, how to find your impact point by bringing your own personality to the world with ‘7 Core Strategies to Stand Out as a Trusted Authority.’
We’ve summarised the first 4 points here but if you’d like to find out all 7 strategies please click here to read Julie’s eBook.
1. Micro-Authorities
Influencers own the social media landscape, and now that there are more voices than ever, it’s even harder to be seen and heard.
Back in the day, it was so much easier to dominate a marketplace due to the fewer voices, so how do you find and own your own unique space nowadays?
Identify two worlds in which you have mastery or experience, then combine them to create your very own unique Impact Zone.
2. Be the Translator
There’s so much content out there bombarding us every day that we now struggle to process and retain genuinely valuable information.
Translators are those who scan the horizon on behalf of their target market – and then translate complex information into real human insight.
The key to doing this correctly is to develop a ‘Relentless Question Radar’ within your target market; hunt for the questions they’re asking, the challenges they’re facing and what opportunities they want. Once you understand their questions, it’s your duty to answer them.
With Google reporting that ‘72% of people who own a voice search device say it’s become a part of their daily routine,’ the power of questions is undeniable.
3. Collaborate to Amplify
A great way to amplify your influence is to discover who your target market interacts with on their way to discovering you.
Who had your customer before you? Who are the core influencers in that space? How are your customers finding them? How can the two of you collaborate?
4. Tell Epic Stories
You're no longer competing against the usual industry players; you’ve now got to think big to be big.
Look at the posts with the highest traction rate or think back to a piece of content that’s stuck in your mind – chances are they’re all stories.
Humans are hard-wired to engage with stories, and those who gain the most likes and comments are those who have mastered the skill of epic storytelling.
What to do next?
Once you’ve read Julie’s eBook, what’s next?
Has Julie’s presentation and materials inspired you to find your Impact Zone or made you realise how much there is to consider going forward? If it’s the latter, don’t fret! Julie herself is available for keynote speeches and workshops. If you book her (or any keynote speaker, workshop host or entertainer) through Speakers Corner, Speakers Corner will also handle their travel arrangements for you.
Not only do Speakers Corner work with Julie, but they also work with other fantastic keynote speakers and workshop hosts in the world of leadership, influence, and everything in between.
Find out more about how they work by getting in touch via the button below