A European Venture: Auberge Resorts sets new standards with its latest opening in Florence
Group Bookings set to open in March 2025
Auberge Resorts Collection, famed for its unparalleled luxury and one-of-a-kind lifestyle experiences is just months away from an exciting new venture as they get ready to pull out all the stops with their newest Italian property launching early next year. Prepare to be swept away by the opening of Collegio alla Querce, Auberge Resorts Collection in Florence – a spectacular new addition to the Auberge portfolio, ready to welcome groups from March 2025.
Redefining Luxury,
One Destination at a Time
Auberge Resorts Collection, which began its journey in Napa Valley with the legendary Auberge du Soleil, has since grown into an illustrious portfolio of 28 world-class hotels, resorts, and residences. From the rugged, luxurious Wild West experiences in Utah to the iconic elegance of Hotel Jerome in Aspen, Auberge is synonymous with destinations that offer much more than just a stay—they offer unforgettable, immersive experiences.
Imagine your next corporate retreat unfolding at a dramatic beachfront setting in Hawaii, or perhaps a nature-inspired adventure in Costa Rica. Each property, while uniquely distinct, shares Auberge’s hallmark of bringing the soul of the locale to life. Through captivating design, exceptional cuisine, innovative wellness experiences, and impeccable service, Auberge crafts memories that last a lifetime—making it the perfect partner for those seeking to elevate their events to the extraordinary.
Capturing the Art of Experience
“For us, what truly sets an Auberge property apart is the relentless commitment to creating experience-led luxury that resonates on a deeply personal level. Auberge doesn’t just host events—we craft bespoke experiences that engage and captivate. Whether it’s through culinary masterpieces, art and cultural explorations, wellbeing retreats, or adventurous escapades, Auberge ensures every event is not only successful but unforgettable.” - Meenaz Diamond, VP of Sales EMEA
The design philosophy at Auberge is equally impressive. Their team of visionary designers, architects, and hoteliers work hand-in-hand to create spaces that are not just beautiful but are a true reflection of their surroundings. Take The Lodge at Blue Sky, Auberge Resorts Collection in Park City, Utah, where floor-to-ceiling windows frame the natural beauty of Aspen groves and mountain streams, offering a breathtaking backdrop for any event. It’s this kind of attention to detail that makes Auberge the go-to for event professionals who demand nothing less than perfection.
Destinations Tailored for Incentives and Retreats
If you’re planning an incentive or retreat, look no further than Auberge’s array of extraordinary destinations, each offering something unique and extraordinary.
Just two hours from New York City, Wildflower Farms, Auberge Resorts Collection in the Hudson Valley provides a tranquil escape into nature’s embrace. Here, your group can reconnect with morning hikes through the Catskill Mountains, followed by peaceful afternoons in the orchards, and evenings around a firepit under the stars.
Or consider Stanly Ranch, Auberge Resorts Collection in Napa Valley, where just 50 minutes from the Bay Area, your group can immerse themselves in a bold new experience amid vineyard vines and eucalyptus groves. Perfect for exclusive buyouts, this property allows your group to take full control—whether it’s touring The Grange with a local farmer, learning the art of pasta-making, or trying your hand at falconry.
Collegio alla Querce:
Florence’s New Luxury Landmark
As Auberge gets ready to launch their latest hotel on the horizon here in Florence, it’s fair to say the timing couldn’t be more perfect. A milestone in Auberge’s thoughtful European expansion, Collegio alla Querce, Auberge Resorts Collection followed by Cambridge House, Auberge Resorts Collection, their London property launching next year, will mark their third and fourth exclusive properties on the continent, alongside Grace Hotel, Auberge Resorts Collection in Santorini and Domaine des Etangs, Auberge Resorts Collection in France. Auberge’s expansion into Europe has been nothing short of extraordinary, and the opening of Collegio alla Querce, Auberge Resorts Collection is just the start.
Imagine a timeless retreat nestled in a charming hillside neighbourhood, offering the city’s most spectacular vantage point with views stretching across Florence’s architectural wonders and the rolling hills of Tuscany. Located just 15 minutes from the city centre, Collegio alla Querce, Auberge Resorts Collection allows your group to explore Florence by day and retreat to the tranquillity of Tuscany by night. This property is more than just a hotel—it’s a haven where adventure meets serenity, offering a one-of-a-kind experience that only Auberge could deliver.
Exclusivity: The key to your next Incentive
Get ready to step into a world where history, culture, and luxury converge. Down a cypress-lined street, perched on a hill with panoramic views of the Duomo di Firenze and Florence’s iconic terracotta rooftops, lies their extraordinary property, Collegio alla Querce, Auberge Resorts Collection. Pass through its wrought iron gates and wander the marble-lined hallways to find yourself immersed in the tranquil beauty of Tuscany.
Partnering with Florence’s top industry professionals, Auberge have curated exclusive experiences that will give your group an authentic taste of Firenze. Picture your team indulging in private shopping tours through Italy’s fashion capital, discovering the secrets of alchemy in a hidden lab, or joining master artisans in keeping Renaissance traditions alive. And for the culinary enthusiasts among you, how about a chef-led cooking class, a private hillside wine tasting in Chianti, or a truffle hunting expedition—available year-round in one of the only regions where this tradition is still practiced?
A Design Lover’s Dream
Stepping onto the grounds of Collegio alla Querce, Auberge Resorts Collection is like stepping back in time to Renaissance Florence. Surrounded by centuries-old cypress and oak trees, the resort’s expansive lawns, terraced Baroque gardens, and elegant pool are a nod to its storied past as a beloved cultural institution and boarding school. With three original buildings housing 83 rooms, an original chapel, a theatre, a library, and two restaurants, this property is a dream come true for design lovers and gourmands alike.
The Future of Auberge in Europe: London Calling
And if you thought the excitement stopped in Florence, think again. Auberge Resorts is continuing its expansion into Europe with the upcoming launch of Cambridge House, Auberge Resorts Collection in London, set to debut in late 2025. This majestic Georgian mansion, once home to Queen Victoria and other British dignitaries, is being transformed into a 102-room hotel that will blend rich heritage with modern luxury, redefining the pulse of London life.
Your Next Event, Elevated by Auberge
In the world of luxury hospitality, Auberge Resorts Collection is not just a name—it’s a promise. A promise of unparalleled experiences, stunning locations, and meticulous attention to detail that turns every event into an unforgettable journey. Whether you’re planning an incentive trip, a corporate retreat, or a high-profile event, Auberge offers the perfect blend of unique settings, exceptional service, and inspiring design to make your event truly extraordinary.
Ready to elevate your next event? Let Auberge take you there.
Auberge Resorts Collection and Collegio alla Querce, Auberge Resorts Collection are joining us at inVOYAGE Mykonos. Find out more and catch up with Meenaz Diamond, VP of Sales EMEA and Alina Catrina, Events and Group Sales Director at Collegio Alla Querce as they head to inVOYAGE later this month.